Sales Plan to Generate $2,000 a Month
Objective: The objective of this sales plan is to generate $2,000 in monthly sales revenue from Amazon, eBay, and Shopify by increasing product acquisition and improving organic search results.
Target Audience: The target audience for this sales plan will be consumers looking to purchase high-quality and unique products from Every Mail Box, specifically those who value fast processing and shipping times.
Marketing Strategy:
1 Increase Product Acquisition: Every Mail Box will focus on acquiring a larger and more diverse range of products from thrift stores, garage sales, estate sales, and other sources to increase the product offerings available to customers. This will be accomplished by increasing the number of visits to these sources, as well as expanding the geographical area in which the company searches for products.
2 Improve Organic Search Results: Every Mail Box will focus on improving its search engine optimization (SEO) to increase visibility and drive traffic to its Amazon, eBay, and Shopify stores. This will be achieved by regularly updating the product descriptions, titles, and keywords to ensure they are relevant and optimized for search engines.
3 Expand Sales Channels: In addition to Amazon, eBay, and Shopify, Every Mail Box will explore additional sales channels such as Etsy, Walmart, and other e-commerce marketplaces to increase its customer base and reach new audiences.
4 Optimize Product Pricing: Every Mail Box will use its in-house inventory management system to analyze the prices of similar products sold by competitors, and adjust prices accordingly to remain competitive while still maintaining a minimum 40% markup for profit.
5 Utilize Email Marketing: Every Mail Box will leverage its existing customer database to create targeted email campaigns that promote new products, sales, and other special offers.
Sales Forecast:
Based on historical sales data, Every Mail Box expects to generate an average revenue of $40 per sale. Therefore, the company will need to sell 50 products per month to reach its sales goal of $2,000 per month.
Action Plan:
1 Increase Product Acquisition
• Hire an additional part-time product acquisition specialist
• Increase the number of weekly visits to thrift stores, garage sales, and estate sales
• Expand the geographical area in which the company searches for products
2 Improve Organic Search Results
• Regularly update product descriptions, titles, and keywords to optimize for search engines
• Utilize SEO tools to identify areas of improvement
3 Expand Sales Channels
• Research and explore additional sales channels
• Optimize listings for each sales channel
4 Optimize Product Pricing
• Use the in-house inventory management system to analyze competitor prices
• Adjust prices accordingly
5 Utilize Email Marketing
• Create targeted email campaigns
• Utilize existing customer database to drive sales
Conclusion:
By implementing this sales plan, Every Mail Box aims to increase product acquisition, improve organic search results, expand sales channels, optimize product pricing, and utilize email marketing to generate $2,000 in monthly sales revenue from Amazon, eBay, and Shopify. With a focus on quality products, fast processing and shipping times, and excellent customer service, Every Mail Box is poised for success in the e-commerce marketplace.
