Story on whatz on your mind coffee
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Once upon a time, there was a small coffee roasting company called Whatz on your Mind. They were passionate about coffee and believed that every cup should be an experience. They wanted to create a coffee that not only tasted great but also made a positive impact on the world. One day, they discovered a small coffee farm in a remote region of South America. The farmers there were struggling to make ends meet, and their coffee was not getting the recognition it deserved. Whatz on your Mind saw an opportunity to help. They began sourcing their coffee exclusively from this farm, paying the farmers a fair price for their beans and helping them implement sustainable farming practices. They also provided the farmers with training and resources to improve the quality of their coffee. As a result, the coffee from this farm became known for its exceptional quality and unique flavor profile. Whatz on your Mind's customers loved it, and the company began to grow. But then, the recession hit. People were struggling to make ends meet, and many small businesses were forced to close their doors. Whatz on your Mind knew that they had to do something to help. They decided to launch a new initiative called "Coffee for a Cause." For every bag of coffee sold, a portion of the proceeds would go to support local markets and small businesses in their community. They also began offering discounts to customers who brought in receipts from local businesses. The initiative was a huge success. Customers loved knowing that their coffee purchase was making a positive impact on their community, and local businesses were grateful for the support. Today, Whatz on your Mind is thriving. They continue to source their coffee exclusively from sustainable farmers, and their "Coffee for a Cause" initiative has become a cornerstone of their business. They believe that coffee can be more than just a beverage - it can be a force for good in the world.